Welcome to Design Twins Home! Your Guide for Designing an Interesting & Fascinating Life.
As a sister project of Design Twins, we celebrate interiors and lifestyle, keeping you in the loop on what’s happening in this bustling and visionary world of creativity.
More About Design Twins
Design Twins, the brainchild of Crystal Bailey and Mitchell Lindsay, is a homewares brand based in Sydney. With a storefront in St. Peters, the duo not only sell their handmade pieces, but offer a wide selection of limited edition, true Australian brands both in-store and online at DesignTwins.com. Today, Crystal and Mitch have collaborated with brands such as Optus and Peter Alexander, and have been featured in the likes of top publications such as Real Living, Marie Claire, Interiors Addict and more.
How did they get here? Just over a year ago, Crystal and Mitch had an idea about concrete. In their wildest dreams, they couldn’t have imagined that idea would lay the foundation for their futures in the homewares industry. To start their journey, just a little over a year ago, the pair set out to destroy their tiny beachside kitchen apartment! Experimenting with concrete is hard work, after all. It didn’t take long before Crystal — a true designer and creative mastermind — landed on a selection of concrete cups and accessories. Mitch, a natural business enthusiast, set up a website, listed some items and titled their project: Design Twins.
“Ok,” they thought. “Let’s put up a website and hit the markets!”
However, they weren’t just bringing concrete cups and accessories to the markets, were they? No, they were successfully bridging a gap between art and functionality within the homewares spectrum.
It started a concrete revolution, where everyone in Australia (and the world) wanted these homewares. So, instead of selling them at the markets, Design Twins became stocked at Australia’s biggest boutique homewares stores such as Koskela and Fenton & Fenton. They landed magazine features in top tier publications such as Real Living & Inside out, blogs such as Interiors Addict & Rebecca Judd Loves, and the couple even became concrete teachers at Megan Morton’s School. It didn’t take long until Design Twins became a bustling brand within the design community.
Just into the beginning of their journey, Mitch and Crystal had to move house three times to keep up with all the madness. At six months, Design Twins was a homewares entity employing three full time creatives. In February this year, branching out from their signature concrete creations, they launched a stunning lightweight pot range that would end up catapulting their business to an entirely new level. Actually, it sort of took over their business. Before they even began painting their first round of orders, a 40-foot shipping container landed in their front yard — their first order was over 1,000 pots.
It was then they realized how much they needed a huge workshop space. Now, they’re currently shipping pots worldwide every week and fitting out businesses such as Peter Alexander and Optus. The next step is evitable…A huge success story followed by a great new project, bringing fresh and innovative ideas to the doorstep of the interiors community with The Design Twins Store.
There are no other homewares stores that are doing things differently, presenting Australian brands & Designers in a fresh, unique and interactive way, which is why we’re all so excited about this new design haven.
Here, they’ve created a store where shoppers can see the products being made before their very own eyes. Where they can customize their own lightweight pots within a huge range of colours. It’s all very hands on! Of course, being the parents of two little boys, Mitch and Crystal have created a family-friendly atmosphere, catering to lifestyles that compliment busy professionals, jetsetters and design enthusiasts alike.
Every three months, The Design Twins Store will be featuring Australian artists, running unique Art Exhibitions and interactive installations, as well as incorporating how art plays such an important part of personalizing a space. They’re approaching design, not as work, but as an enjoyable aspect of everyday living.
Shop Design Twins Store now, here. x
For Editorial & Advertising Inquires, please email Rachel@DesignTwins.com.